CLIO Awards

Pond's Pore-Cleaning Strips

I find this ad to be very creative and worthy of the CLIO Awards to recognize. This is an ad for Pond's pore cleaning strips and I think that they are trying to tell you that the strips will clean you pores and make them look "invisible". It's target audience is probably teen girls.

• Symbolism - Symbolism is using a picture or object to describe something else in the ad. In this ad, they chose the comic character to represent us and the dots to represent her pores.
• Body Language - Body language is how the person is acting in the ad. In this ad, she looks like the model is enjoying her "cleaner skin". 
• Camera Angle - Camera angle is how the camera is angled in the ad. The camera is about eye level near the model's face.
• Special Affects - Special effects are the things in the ad that make it look special. There aren't any special effects in this ad.
• Lighting and Color - Lighting and Color is the way the light and color is distributed in the ad. They really made the model's nose stand out because its the only white in the picture and have focused the most light on it in the ad.
• Beauty and Social Standing - Beauty and Social Standing is what the model(s) look like and what place they could have in society. The model looks very pretty and has the kind of attitude like a snob (no offense lady).
• Layout and Graphics - Layout and Graphics is the way the objects in the ad are placed. The model's high point (clean nose) is in the middle where everyone could see it. The logo is a of near the top, though, where it might be a little bit harder to see from the street.